The Marketing Institute of Ireland
South County Business Park, Leopardstown
Dublin 18 IRELAND
Phone: +353 1 295 2355 | Fax: +353 1 2952453
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it | INTERNET: www.mii.ie and www.aimawards.ie
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>> Mission
- To develop business in Ireland by raising its marketing capability, upholding professional standards, and improving the skills of marketing people so they deliver outstanding business results.
>> Facts & Figures
Structure: Founded in 1962, MII is Ireland’s professional representative body for the broad disciplines of Marketing.
Membership (MMII): 3500 members, located all over the island of Ireland.
Events: Up to 70 events annually; ranging from local networking events to major national conferences.
Education: Foundation Certificate in Marketing/Selling (2 years); Certificate in Marketing Practice (in-company); Certificate in Marketing Skills (1-year); Diploma in Marketing (3-year); Graduateship of the Institute (4-year) leading to graduate membership and the designation MMII Grad.
Staff: 8
>> Overview of the main activities
- Expertise: Expert speakers participating in numerous seminars and events across the country, and a comprehensive suite of professional training programmes.
- Networking: Regional teams organising over 60 events annually, providing opportunities for extensive networking.
- Career: Communication of opportunities to members, and training programmes for personal development.
- Advocacy: Promotion of marketing as a philosophy, profession and career, and especially as a driver of profit. Organise All-Ireland Marketing Awards annually.
>> Membership types and fees
Full Membership may be gained via (1) the Qualifications Route (a recognised third-level marketing qualification plus two years practical experience) or (2) the Experience Route (five years experience in managing some aspect of marketing). Individual Full membership €230
5 or more in Company €185
Full-Time Academic Member €115
Student Associates €50
>> List of membership benefits
- Professional Recognition MMII (Member Marketing Institute of Ireland)
- Recognition at international level as a member of the European Marketing Confederation
- Access to the largest Marketing Network in Ireland
- Preferential rates on seminars, events and training programmes
- Exclusive access to “Members Only” area of website. (www.mii.ie)
- Complimentary subscription to Marketing Age
- Preferential subscription to Irish Marketing Review
- Complimentary Annual Yearbook & Diary, with member listing
- Complimentary monthly ezine
- Listing on the Marketing Services Directory (web)
- Code of Practice, which denotes the “Quality Philosophy” of the Marketing Profession in Ireland
- Affinity Benefits
- Socialising opportunity through MII Golf Society
>> Publications
- Marketing Age
- Irish Marketing Review