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Swedish Marketing Federation (Sweden)

Sunday, 28 December 2008 23:32 EMCOffice
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Sveriges Marknadsförbund
Sveavägen 17, 5 tr 11157 - Stockholm - SWEDEN
Phone: +46 8215 863 | Fax: +46 8215 819
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it | INTERNET: www.svemarknad.se

 

Main officers in the association
Mr Jan Fager, Managing Director
Ctc at EMC and for international issues
Mr Jan Fager, Managing Director

 

>> Mission
  • The purpose of the Swedish Marketing Federation is to promote efficient and ethical marketing practices and to make all concerned aware of the significance of marketing to the national and international economy. The attention of the Federation is mainly focused on comprehensive issues, such as legislation, internationalisation and education.

 

>> Facts & Figures
Structure: Originally founded in 1919, The Swedish Marketing Federation has around 1000 members - companies and organisations, as well as all the 29 local Marketing Associations in Sweden. These associations, with their 10.000 personal members, mainly provide social business contacts, seminars, education and study visits to local enterprises. The marketing associations also meet through the Federation to exchange ideas and experiences.

 

>> Overview of the main activities
One of the most important roles of the Swedish Marketing Federation, is to work for a relevant legislation with a minimum of regulations. The Federation is always called upon by the Government to comment on new legislation in the marketing field. Furthermore the yearly marketing seminar Tendensdagen, the Tendency Day, takes place in Stockholm in October each year. Both Swedish and international top speakers participate, and there are usually 5-600 visitors.

 

>> Membership types and fees

 

>> List of membership benefits
  • One of the most important services to the members is the news letter Tendens Special. This publication is distributed eight times a year exclusively to members. It sums up essential world wide trends and events regarding marketing in all its aspects.
  • The members also receive the magazine Sälj & Marknadsföring (Sales & Marketing) nine times a year.
  • Members are encouraged to contact the secretariat and discuss questions regarding marketing and related issues.
  • The Tendency Day fee is substantially reduced for members. The Federation compiles brochures on legislation in the marketing field.

 

>> Publications
  • Magazine Sälj & Marknadsföring (Sales & Marketing)