The European Marketing Qualifications' Framework is an ambitious project based in the EU's EQF currently being developed which aims to establish an accreditation system for the marketing and sales profession across Europe. EMQF is based on the results of the CERCOM project.
The main objective of the Leonardo CERCOM project (Certification of marketing competencies and qualifications in Europe) is to improve the understanding of the functions that constitute sales and marketing in Europe, by analyzing and comparing marketing roles, activities, skills and diplomas in Europe. The final objective is to produce a certification methodology applied to professional qualifications and diplomas in the field of marketing at European scale.