To help to understand the different needs and opinions of marketing professionals, the European Marketing Confederation, EMC -the paneuropean body of national marketing associations- is promoting a new European survey on marketing environment and the profession of marketing.
The Marketing Compass Survey is an annual survey of the views of professional marketers in privately held businesses all over Europe and South Africa. The survey is carried out by the European Marketing Confederation through its member associations. Launched in 2006 in five European countries the report now surveys over 17 markets providing insights on the marketing issues affecting a sector often described as the 'engine' of the company's strategy.This survey is divided into three parts, as follows:
A - THE ENVIRONMENT OF YOUR COMPANY
B - MARKETING AND MARKETERS
C - YOU AND YOUR WORK
A summary of the results is published in our website. Please visit the homepage for more information.