EMC Best Practice Forum provides the opportunity to exchange techniques, methods, processes, activities, incentives or rewards in the field of marketing, between our member associations. To be under the umbrella of the EMC gives the opportunity to observe diverse contexts and backgrounds. It is an important tool to promote the good systems, procedures of one association among all our members.
EMC provides a pool of cases on Best Practices in Marketing and in Associations gathered by each national marketing association to serve as an example to any other EMC member in Europe and abroad.
The exchange of best practices provides to the associations:
- access a pool of examples on Best Practices developed by a wide variety of businesses from different industry sectors across several European countries
- obtain an up-to-date information on trends and hot issues for marketers
- learn from your peers and exchange your experience and knowledge with them
- offer your members information about successful Best Practices from other European marketers
- facilitate your members with contacts in other European marketing associations for networking
Best Practices in Marketing or case studies include a wide range of topics such as:
- consumer marketing
- industrial marketing
- market research
- advertising
- branding
- corporate social responsibility
- direct marketing
- sales and promotions
- marketers in the board room
- sensorial marketing
Best Practices in Association management include the following topics:
- membership recruitment and retention
- organisation of events
- communication policy
- revenue generating schemes
- development of the website