The driving force
In the latest review of the EMC goals, the General Assembly approved in November 2003 in Athens, a programme based on five strategic pillars that will drive the Confederation activities in the next few years: Strategic pillar #1: Best Practices in Associations >>
An exchange of experience and knowledge on best practices in association management such as membership recruitment and retention, organisation of events, communication policy, revenue generating schemes or the effective use of the association's website.
An exchange of experience and knowledge on best practices in association management such as membership recruitment and retention, organisation of events, communication policy, revenue generating schemes or the effective use of the association's website.
Strategic pillar #2: Best Practices in Marketing >>
An exchange of knowledge, experience or research among EMC members on marketing practices. They can refer to a wide range of different industry sectors or to general marketing strategies.
Strategic pillar #3: EU Information >>
A database of information relating to European initiatives, legislation and funding opportunities that have an impact on marketing. It contains a broad list of relevant topics such as: sales promotion, packaging, safety of sevices and products, data protection, recognition of qualifications, etc.
Strategic pillar #4: EU Representation >>
A working group with individuals from EMC member associations that present to Europen Union policy making units the full benefits of marketing. This focuses on activities that reinforce the visibility of the EMC the role of marketing within EU policies. EU funding is also be investigated to support these activities.
Strategic pillar #5: Professional Accreditation >>
An accreditation framework that will allow recognition of the skills and competences of any marketeer in Europe. This recognition, accepted within EMC members, will facilitate the move of professionals wishing to work in another European country.
Click on each pillar for further information.