For a better profession... One of the main objectives of the European Marketing Confederation is to promote and maintain for the benefit of the public high standards of professional skill, ability and integrity among persons engaged in marketing, sales and services.
Members of the EMC are committed to ethical professional conduct.The Confederation requires its Members, as a condition of membership, to adopt and adhere to the following Code of Conduct. The adherence to the Code signifies voluntary assumption of self-discipline.
CONFIDENTIALITY
Members shall not disclose or use to their own advantage confidential information regarding their employers or business customers without their consent, except where regulations require to do so. The use of data should extend only to those purposes for which consent was received. Lastly privacy is to be respected.
INTEGRITY
Members shall at all time conduct themselves with integrity in such a way as to bring credit to the profession of marketing and to the EMC. Members shall not disseminate any false or misleading information, either on their own behalf, or on behalf of anyone else.
HONESTY
Members shall deal honestly with consumers, clients, employees, employers, suppliers, and the general public.
GOOD JUDGEMENT
Members shall be aware of how their conduct may influence others, such as fellow employees, suppliers or customers. They shall not demand, encourage, coerce or adopt any behaviour which leads to unethical conduct.
CONFLICT OF INTEREST
Members shall seek to avoid conflicts of interest. When a conflict arises a member must withdraw prior to starting the work.
PROFESSIONALISM
Members shall do their utmost to maintain the highest professional standards and shall endeavour to ensure that those who work with or for them do the same. Members shall regularly extend, develop and maintain their marketing expertise for the benefit of the society. Furthermore members shall assume responsibilities for their activities.
ADVERTISING
Members shall honor the national advertising codes of practice and shall specifically reject and not be involved in false or misleading advertising or misleading sales tactics.
RIGHTS & DUTIES
Members shall have due regard for, and comply with, all the relevant laws of the country in which they are operating.
EXPULSION OF INDIVIDUALS WHO ARE FOUND NOT TO HAVE ABIDED BY THIS CODE
In adopting this code and after appropriate investigation of any complaint brought against any individual member, each association which belongs to EMC undertakes to withdraw the membership of an individual found guilty, or to impose an appropriate penalty. All members of EMC recognize and agree that serious and flagrant breaches of this code shall result in the withdrawal of the membership of the individual member concerned.
Notes:
(a) In this Code the use of the word "association" denotes any body which is a full, associate, affiliate or corporate member of EMC. (b) In this Code the use of the word "members" applies to the associations that are members of EMC and to the associations' own members. |
Code of Conduct