The project objective is to test the EQF in the context of the    relationship between national authorities, a European sectoral   organization and    some    of its national members, with a special focus  on  employees and    other professionals’ access to qualifications, in the  field  of marketing and    sales management, through adult learning,  mainly in  the field of higher   education, including university education.

The European Marketing Qualifications' Framework is an ambitious project based in the EU's EQF currently being developed which aims to establish an accreditation system for the marketing and sales profession across Europe. EMQF is based on the results of the CERCOM project.