To help to understand the different needs and opinions of marketing professionals, the European Marketing Confederation, EMC -the paneuropean body of national marketing associations- is promoting a new European survey on marketing environment and the profession of marketing.

The European Marketing Qualifications' Framework is an ambitious project based in the EU's EQF currently being developed which aims to establish an accreditation system for the marketing and sales profession across Europe. EMQF is based on the results of the CERCOM project.