Even before acquiring her Bachelor’s Degree in Marketing at the Faculty of Economics in Ljubljana, she started working in marketing research, first at Studio Marketing and later on at Gral-lteo (GfK). From there on, she assumed the position of a marketing manager at Unichem, and later she focused on independent projects. She also participated at performing study cases with students at the Faculty of Economics. In 2006 she started working at the Slovenian Marketing Association and helped shaping growth of the association.