Jonathan is Professor of Marketing at the South Wales Business School where he is director of the Centre for Research in Entrepreneurship and Marketing (CREaM).
Jonathan’s career prior to academia was within business – especially high growth, new venture starts. Jonathan is an acknowledged ‘thought leader’ at the interface between Marketing, Entrepreneurship and Management. He is former vice chair of the board of trustees and fellow of the Chartered Institute of Marketing and editor of the international Journal for Research in Marketing and Entrepreneurship (JRME). For relaxation he ‘enjoys’ adventure sports.