Zsófia Bánhegyi studied at the Budapest University of Economic Sciences and the London School of Economics. She is a marketing and commercial executive with more than two decades of experience. Throughout her career, she has held senior leadership positions at several major corporations, including in the telecommunications and lottery industries. She served as Vice President of the Hungarian Public Relations Association until 2023.

She is the first professional in Hungary to win the Marketing Executive of the Year award twice, representing two different companies.