The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized services and products, cross-fu...
With marketing spend predicted to more than double for marketing automation platforms by 2023 , we take a look at what it is and how to get the most out of it.
Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it  (51%), and 27% expecting to deploy AI technology in 2019.
Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century.