EMC News
01 Jul 2018
Getting the most out of automation

With marketing spend predicted to more than double for marketing automation platforms by 2023 [1], we take a look at what it is and how to get the most out of it.

05 Jun 2018
AI – what is it and are we ethically prepared?

Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it [1] (51%), and 27% expecting to deploy AI technology in 2019.

01 May 2018
Why is marketing important and what role does the marketing association play?

Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century.

03 Apr 2018
Creating a recipe for success through governance

At our last marketing forum in Hamburg, Tom Trainor, Chief Executive of the Marketing Institute of Ireland and EMC board member, spoke to our members about his perspective on governance for businesses.