APPM - Portuguese Association of Marketing Professionals was created in 1967, under the name of Portuguese Commercialization Society (Marketing). With a technical-scientific character, the association arises with the objective of promoting a better understanding of the role played by Marketing and contributing to its promotion, developing the spirit of collaboration among its professionals.

What was then a pioneering initiative, following the first steps of raising awareness of a new way of managing companies, is today a reference institution in the country, assuming as its mission to promote the development of marketing in companies and institutions, as well as with its professionals, contributing to the development of
competition, the economy and society in general.