The purpose of The UMA is to advance the marketing industry and to promote its role in the Ukraine’s economy.

Members of the Ukrainian Marketing Association are: market specialists and managers of marketing industry including marketing research specialists, faculty members of the marketing departments at the educational institutions, advertiser etc. The goal of UMA activities is to develop rules for marketing and advertising industry as part of market self-regulation and to raise awareness on latest global developments and trends in marketing and advertising among Ukrainian stakeholders.