The EMC Welcomes McKinsey & Company as a new Knowledge Partner
13 May 2025

The European Marketing Confederation (EMC) is proud to announce McKinsey & Company as an EMC knowledge partner, marking the start of an extraordinary and impactful partnership.

EMC believes in building excellent relationships with key companies in the European marketing landscape. This is why EMC allows a limited number of strategic partners to collaborate closely with the European Marketing Confederation. These strategic partners support the goals of EMC, encouraging marketers to continue learning and staying updated on the latest developments in the marketing profession. They also help EMC make the profession profound, reliable, with authority and integrity.

 

Why McKinsey & Company?


McKinsey is the ideal strategic partner. McKinsey & Company is a global management consulting firm that works with bold leaders to accelerate sustainable and inclusive growth. They collaborate with organizations worldwide to reshape strategies, harness innovation, and transform through technology, developing skills and capabilities across their teams.

Joining Forces for Marketing Excellence

The partnership between EMC and McKinsey & Co. aims to empower the marketing domain. McKinsey will play a prominent role in key EMC events and initiatives, including:

  • European CMOs' research
  • International Day of Marketing

This partnership is designed to create a more robust marketing environment and amplify their collective impact in the industry.

A Word from EMC

The EMC board proudly welcomes McKinsey & Company as a knowledge partner, recognizing the importance of collective initiatives, joint goals, and the vital role marketing plays in building a thriving economy. Through partnerships like this, EMC continues to highlight marketing as a cornerstone profession while fostering collaboration with leading companies and marketing associations across Europe.

A Word from EMC

The EMC board proudly welcomes McKinsey & Company as a knowledge partner, recognizing the importance of collective initiatives, joint goals, and the vital role marketing plays in building a thriving economy. Through partnerships like this, EMC continues to highlight marketing as a cornerstone profession while fostering collaboration with leading companies and marketing associations across Europe.

About McKinsey & Company

McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.

About McKinsey & Company

McKinsey is a global management consulting firm committed to helping organizations accelerate sustainable and inclusive growth. We work with clients across the private, public, and social sectors to solve complex problems and create positive change for all their stakeholders. We combine bold strategies and transformative technologies to help organizations innovate more sustainably, achieve lasting gains in performance, and build workforces that will thrive for this generation and the next.