BAM (Belgian Association of Marketing) is the central community and professional association for marketers in Belgium, bringing together professionals, brands, and companies for knowledge sharing, networking, and innovation in marketing. They organize major events like the annual BAM Marketing Congress, offer training through BAM Education, and promote "Meaningful Marketing" to help marketers become future-proof, focusing on data, technology, and social responsibility.

EMC’s delight in Belgium becoming the 13th European Country to take a place at the table of European marketing associations is expressed by Ralf Strauss, chairman of EMC: “BAM is a big and professional national association and we are very pleased to work together on a European level. Just like EMC, BAM is very keen on education and social goals, it is a perfect fit”.