About the Event

Join us for an inspiring and exclusive EMC webinar featuring Professor Byron Sharp, the internationally acclaimed author of How Brands Grow and Director of the Ehrenberg-Bass Institute. In this one-hour session, Professor Sharp shares his latest thinking on evidence-based marketing, followed by a discussion with top Chief Marketing Officers (CMOs) from leading European companies. The session was facilitated by Ralf Strauss, Chairman of the European Marketing Confederation.

This is your chance to learn how Sharp’s ideas are influencing real-world marketing leadership—and how today’s top CMOs are putting theory into practice.

Webinar recording

We look back at a very succesful webinar with over 1.000 participants from more than 30 countries!

Click the button below to watch the webinar recording: