On the way to data-driven omnichannel marketing

The European Marketing Agenda 2023 gives us a great insight into the marketing trends for 2023 where results show the changes in marketing in a post-COVID world. 

Main topics for marketing this year is DATA, how to manage it, and how to optimize data streams in order to provide quality analytics and decision-making capabilities.

Additionally, the importance of high-quality CRM systems comes to light. With more and more data becoming available, how can CRM systems keep up and actually provide useful information for your sales and marketing team.