International Marketing Competencies

As national institutes for marketing in our various countries, we, as EMC, strive to maintain and deliver
a professional image for the profession of marketing. A framework of marketing knowledge, skills and competencies
has been compiled, and these draft set of International Marketing Competencies (IMC) were shared at various
EMC Board meetings during 2021, with feedback and final endorsement being approved in February 2022.

The intention is that these competencies should stand alongside the standards of the various
national bodies that already exist, and act as an additional element of support to members of
those national bodies in helping to promote their levels of commitment to lifelong
development and provide additional differentiation from non-members.

In going forwards, the competencies will be reviewed on an annual basis to ensure that they remain
relevant to the appropriate marketing challenges of the day.


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