The European Marketing Confederation (EMC) has unanimously decided to designate the 27th of May as
the International Day of Marketing. The day aims to highlight the importance of marketing in business
and society and to promote pride in the marketing profession. The day is a celebration of marketing in a
loud and bright way, welcoming members of the marketing community, colleagues, and partners around
"The evolution of marketing around the world has been an impressive journey, with many changes. Marketers
have helped many new organizations to emerge and enabled change in old companies with centuries of history.
They have changed societal attitudes and helped people to communicate and find compromises. Today, in the
context of digital transformation, we can explore our environment more than ever, analyze consumer and
customer needs in real-time, and build relationships, the importance of marketing people is paramount. Let's
recognize and appreciate this as we celebrate marketing on 27th of May", says Ralf Strauss, Chairman of the
Board of EMC.
According to Ralf Strauss, the 27th of May was chosen as the day to celebrate the marketing community because
it was on this day in Chicago in 1931 that Philip Kotler was born - an American professor, a renowned marketing
practitioner, and theoretician who has written more than 80 books and has had a huge impact on the
development of marketing worldwide.
Establishment of the Award for Merit in Marketing
"The Board of the European Marketing Confederation has also decided to recognize a person of outstanding
merit in the field of marketing each year on this day. This year, the first recipient of the award was Ph. Kotler",
says Alvydė Palaimaitė, Director of LiMA.
The award ceremony will take place on the 25th of May. The award will be presented at the LiMA CMO Summit
in Vilnius on the 25th of May, at the Lithuanian Marketing Association's marketing leaders’ conference.
Invites you to commemorate and celebrate in every country
The initiators invite the international marketing community to get actively involved in creating national events and
other initiatives on marketing, and to promote International Marketing Day in their communities and social
It is hoped that International Marketing Day will be as successful as International Teachers' Day, Medical
Workers' Day, World Press Freedom Day or Boss's Day, which are celebrated around the world.
In the Board Meeting of October 20st 2022 Kirsten Andres RM is appointed as Vice- Chair of the EMC Board. Kirsten is succeeding Martin Huisman RM who is stepping down.
Kirsten is CEO and Chairman of NIMA (Dutch Institute for Marketing) She has been a member of the EMC Board since January 2020. “I am looking forward to work with everyone of the EMC Board and am wi...
Ralf Strauss (chair) and Martin Huisman (vice-chair) have been re-elected unanimously at the EMC board meeting april 2022 in Madrid for a period of two years.
EMC is pleased to announce the election of Chris Daly as Vice Chair of the Board as of 6th April 2022.