The 27th of May is declared International Marketing Day

The European Marketing Confederation (EMC) has unanimously decided to designate the 27th of May as
the International Day of Marketing. The day aims to highlight the importance of marketing in business
and society and to promote pride in the marketing profession. The day is a celebration of marketing in a
loud and bright way, welcoming members of the marketing community, colleagues, and partners around
the world.



"The evolution of marketing around the world has been an impressive journey, with many changes. Marketers
have helped many new organizations to emerge and enabled change in old companies with centuries of history.
They have changed societal attitudes and helped people to communicate and find compromises. Today, in the
context of digital transformation, we can explore our environment more than ever, analyze consumer and
customer needs in real-time, and build relationships, the importance of marketing people is paramount. Let's
recognize and appreciate this as we celebrate marketing on 27th of May", says Ralf Strauss, Chairman of the
Board of EMC.



According to Ralf Strauss, the 27th of May was chosen as the day to celebrate the marketing community because
it was on this day in Chicago in 1931 that Philip Kotler was born - an American professor, a renowned marketing
practitioner, and theoretician who has written more than 80 books and has had a huge impact on the
development of marketing worldwide.

Establishment of the Award for Merit in Marketing
"The Board of the European Marketing Confederation has also decided to recognize a person of outstanding
merit in the field of marketing each year on this day. This year, the first recipient of the award was Ph. Kotler",
says Alvydė Palaimaitė, Director of LiMA.
The award ceremony will take place on the 25th of May. The award will be presented at the LiMA CMO Summit
in Vilnius on the 25th of May, at the Lithuanian Marketing Association's marketing leaders’ conference.

Invites you to commemorate and celebrate in every country
The initiators invite the international marketing community to get actively involved in creating national events and
other initiatives on marketing, and to promote International Marketing Day in their communities and social
spaces.
It is hoped that International Marketing Day will be as successful as International Teachers' Day, Medical
Workers' Day, World Press Freedom Day or Boss's Day, which are celebrated around the world.

ALVYDE PALAIMAITE ELECTED AS VICE-CHAIR OF THE EUROPEAN MARKETING CONFEDERATION
27 Jun 2023

 Brussels, June 26th, 2023 : The Board of the European Marketing Confederation (EMC) has unanimously elected Alvyde Palaimaite as a new Vice Chair.


Alvyde is the driven Managing Director of the Lithuanian Marketing Association (LiMA). She already has more than five years of European executive experience as a Board Member of EMC. She completes the Executive Co...

A message from Philip Kotler
26 May 2023

For the International Day of Marketing EMC has chosen to celebrate the godfather for marketing, Philip Kotler's birthday.


With much gratitude and appreciation, we received a letter from Dr. Kotler in response to the announcement, you can read the letter as a picture, or in the text below. 

European Marketing Agenda 2023 Webinar now online
23 May 2023

On May 17th the European Marketing Confederation held its first-ever webinar on the European Marketing Agenda.


Hosted by Dr. Ralf Strauss, the webinar dives deep into the findings of the European Marketing Agenda 2023 and features presentations and discussions with speakers from a broad range of industries. This gives a fantastic insight into the challenges that CMOs from these wi...

The 27th of May is declared International Marketing Day
05 May 2023

The European Marketing Confederation (EMC) has unanimously decided to designate the 27th of May as
the International Day of Marketing. The day aims to highlight the importance of marketing in business
and society and to promote pride in the marketing profession. The day is a celebration of marketing in a
loud and bright way, welcoming members of the marketing community, collea...