EMC News
Why is marketing important and what role does the marketing association play?
01 May 2018

Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century.

Creating a recipe for success through governance
03 Apr 2018

At our last marketing forum in Hamburg, Tom Trainor, Chief Executive of the Marketing Institute of Ireland and EMC board member, spoke to our members about his perspective on governance for businesses.

Content and technology – the king and queen of marketing for 2018
01 Mar 2018

At our last annual forum in Hamburg, we brought together marketing membership associations from across Europe to discuss a variety of opportunities and threats to marketing as we look ahead to 2020.

Marketing: making it to the hallowed boardroom
01 Feb 2018

Ask any marketing director what one of the biggest challenges they face is, and they will tell you that it’s their ability to get marketing a voice at the board table.