EMC News
European Marketing Confederation turns 25 years … but the real journey is still in front of the European marketeers!
10 Oct 2018

The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized services and products, cross-fu...

Getting the most out of automation
01 Jul 2018

With marketing spend predicted to more than double for marketing automation platforms by 2023 [1], we take a look at what it is and how to get the most out of it.

AI – what is it and are we ethically prepared?
05 Jun 2018

Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it [1] (51%), and 27% expecting to deploy AI technology in 2019.

Why is marketing important and what role does the marketing association play?
01 May 2018

Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century.