With marketing spend predicted to more than double for marketing automation platforms by 2023 [1], we take a look at what it is and how to get the most out of it.

Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it [1] (51%), and 27% expecting to deploy AI technology in 2019.

Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century.

At our last marketing forum in Hamburg, Tom Trainor, Chief Executive of the Marketing Institute of Ireland and EMC board member, spoke to our members about his perspective on governance for businesses.