EMC is welcoming Slovenian Marketing Association (DMS) as a new member. The Slovenian Marketing Association is the largest marketing association in Slovenia with more than 700 members. Tanja Kavran, executive director of DMS, is appointed as new EMC board member.

We are please to announce the election of Ralf Strauss as Chair and Jonathan Deacon and Martin Huisman as Vice-Chairmen of the Board from 24 April 2020 for a periode of two years.

The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized services and products, cross-fu...

With marketing spend predicted to more than double for marketing automation platforms by 2023 [1], we take a look at what it is and how to get the most out of it.