The European Marketing Confederation (EMC) has established May 27th as the International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society. This day aims to foster pride in the marketing profession and encourage global marketing communities to partake in various celebratory initiatives. A highlight of the event is the presenta...

The European Confederation of Marketing (EMC) is proud to announce that Dr. Byron Sharp, renowned marketing scientist and author, has been awarded the Lifetime Achievement Award for Marketing. This prestigious honor recognizes Dr. Sharp’s outstanding contributions to the marketing profession, particularly his groundbreaking research and his seminal book “How Brands Grow”, whic...

The European Marketing Confederation has unanimously selected the winner of the European Marketer of the Year 2025, crowning Zsófia Bánhegyi, Chief Commercial Officer of Szerencsejáték Zrt, from Hungary, at a MII Award ceremony held in Dublin. This award recognizes the best marketers in Europe and their crucial contribution to our businesses, the European economy, an...

The European Marketing Confederation (EMC) is proud to announce McKinsey & Company as an EMC knowledge partner, marking the start of an extraordinary and impactful partnership.